NZZ GAMES

Game section and gamification mechanics for the mobile app of the Neue Zürcher Zeitung

Together with Neue Zürcher Zeitung (NZZ), we designed and developed NZZ Games, a new games section integrated directly into the NZZ app. From concept and game design to development and integration, the project was completed in less than six months.

A key goal was to ensure that the games feel like a natural extension of the NZZ product rather than a separate experience. One example is Zeitlupe, a daily puzzle that transforms historical photographs from the NZZ archive into an engaging game, combining journalism with interactive game design.

The project demonstrates how thoughtfully designed games and gamification can strengthen digital products by creating meaningful daily habits and encouraging users to return regularly. Instead of distracting from the core product, the games complement the NZZ experience while staying true to the brand’s identity.

For us, this collaboration is a great example of how game design can help media companies create engaging experiences that increase long-term user engagement and add value for their audience.